阿里巴巴联手好莱坞推出流媒体服务

Chinese ecommerce giant Alibaba Group is teaming up with Lions Gate Entertainment, the US studio that produced The Hunger Games films, to offer Chinese owners of Alibaba’s set-top box a subscription TV service, write Charles Clover and Shannon Bond.中国电商巨头阿里巴巴集团(Alibaba Group)与狮门娱乐(Lions Gate Entertainment)达成协议合作，为中国的阿里巴巴机顶盒用户获取独家采购类影视娱乐服务。狮门娱乐为美国电影制片厂，曾出品过《饥饿游戏》(The Hunger Games)等电影。The service, expected to launch in August, is the latest in a string of deals and tie-ups that have kept Alibaba in the news since the start of the year. The company plans to launch a New York initial public offering to raise about $20bn, potentially the world’s biggest, later this summer.这项服务预计将在8月发售，是阿里巴巴时隔今年初开始一连串交易及结盟，使其屡屡经常出现于新闻中的近期一例。该公司计划于今夏晚些时候在纽交所首次公开发行(IPO)，筹资规模约为200亿美元，可能会沦为史上规模仅次于的IPO。

It has spent more than $6bn over the past 12 months on acquisitions, and has stepped up the pace rapidly as the IPO date nears. Alibaba is looking to broaden its business model from being an ecommerce company to a diversified provider of entertainment and other services both online and offline.最近一年时间里，阿里巴巴在并购上早已投放了60多亿美元，而且随着IPO日期邻近，其并购步伐还在加快。阿里巴巴期望拓宽业务模式，从一个电子商务公司发展为线上和线下多元化娱乐获取服务商。Hollywood studios have been striking deals in China to reach its fast-growing media audience and bypass annual quotas on foreign films.好莱坞电影公司已在中国达成协议多笔交易，以认识到中国较慢发展壮大的媒体受众群体，同时跨过外国电影每年引入配额。

Relativity Media has invested in China’s Skyland to make local films, while Legendary Entertainment has a joint venture with China Film Co, the largest producer and distributor of Chinese content. DreamWorks Animation operates a joint venture with two state-owned Chinese media groups to develop film, TV and live stage productions.相对论传媒(Relativity Media)已投资中国的Skyland影视文化发展有限公司摄制本土电影，传奇娱乐(Legendary Entertainment)也与仅次于的中文内容生产商和分销商中国电影合作制片公司(China Film Co)正式成立合资企业。梦工厂动画(DreamWorks Animation)与2家中国国有媒体集团合作运营一个合资企业，研发电影、电视及舞台剧作品。Alibaba’s new streaming service is part of a push into the entertainment industry that has seen it pay more than $1bn for nearly a fifth of video hosting site Youku Tudou, and about $800m for a 60 per cent stake in ChinaVision Media Group, gaining access to its TV dramas, films and mobile games.阿里巴巴新的流媒体服务是其进占娱乐产业的一部分，此前它已耗资十几亿美元并购视频网站优酷土豆(Youku Tudou)将近五分之一股权，还以约8亿美元并购了文化中国传播(ChinaVision Media Group)60%的股权，以取得其电视剧、电影和手机游戏。

It launched the set-top box last year in conjunction with Wasu Media, an internet TV company. In April a fund allied to Alibaba’s leadership took a 20 per cent stake in Wasu for more than $1bn.去年阿里巴巴与互联网电视公司华数传媒(Wasu Media)联合发售机顶盒服务。今年4月一家与阿里巴巴领导人有关的基金以逾10亿美元出售了华数传媒20%的股份。The streaming service offered jointly with Lions Gate will give users access to the film studio’s content, including several titles from the Twilight and Hunger Games franchises as well as the TV series Mad Men.阿里巴巴与狮门娱乐牵头获取的流媒体服务将让用户喜爱到这家电影公司的影视内容，还包括《暮光之城》(Twilight)、《饥饿游戏》及电视剧《广告狂人》(Mad Men)。

Alibaba’s rival Tencent has also been working with a group of big US companies on a streaming video service that will deliver films from Warner Bros, Walt Disney, Universal Pictures and others to home viewers two weeks after their US release.阿里巴巴的竞争对手腾讯(Tencent)也仍然在希望与许多美国大公司合作发售流媒体视频服务，使华纳兄弟(Warner Brothers)、华特迪士尼(Walt Disney)、环球影业(Universal Pictures)等影视公司的电影在美国公映2周后，中国国内观众就能在该流媒体上喜爱到。

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